About Us

A proven leader in the lakefront and recreational property industry, Terra Firma Realty, Inc. has made a name for itself by bringing people and properties together. Our unique approach to marketing South Central Wisconsin lake properties has set us apart from the typical real estate office. We pride ourselves on our keen knowledge of the market, our ability to effectively promote our in-house inventory, and our dedication to finding qualified buyers in the shortest possible time.

Selling Your Property?

We are very different from your local broker. Why? Because we utilize an in-house, active database of over 26,000 qualified individuals who have expressed a sincere interest in purchasing Wisconsin lakefront property in the near future. We also utilize an in-house marketing team to create and manage our ad campaigns. Our sales team is 100% focused on sales. We offer an unparalleled level of commitment to finding a buyer for your property. We are exclusively focused on marketing and selling lakefront and recreational property. We don’t market any retail, commercial, or income properties. We don’t market starter homes in town and most importantly, we won’t list a property unless we think we can sell it. We are so confident in our ability to sell listings that we make substantial investments in our customized ad campaigns to achieve our goal of success; and while our operating costs may be a bit higher than that of a typical broker, our rate of success is substantially higher.

Purchasing Property?

Are you in the market for lakefront property? Who better to help you realize your dream of owning lakefront or recreational property than a company whose sole focus is just that. At Terra Firma Realty, Inc. our passion is for lake and recreational property and one of our core values is Customer Service. We are extremely knowledgeable in everything lakefront and have the expertise to help you locate, negotiate, and purchase your dream property. We have an expansive list of inventory to offer from Lake Wisconsin up to Lake Petenwell on Wisconsin’s most spectacular lakes and rivers. With our Buyer Brokerage Service, even if we don’t have what you’re looking for, chances are we can find it for you. If you’re afraid of obtaining financing because of what you see in the news, let us put your mind at ease. We have long standing relationships with local lenders who can offer preferred financing and will create a loan to fit your individual needs. We pride ourselves on our ability to listen to our clients, understand your search parameters, and providing you with the best fit. From locating your dream property to helping you settle in, we’re here through every step to make your purchase easier than you could have ever imagined.